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NMI, Harris Interactive Partner

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By: Sean Moloughney

Editor, Nutraceuticals World

The Natural Marketing Institute (NMI), Harleysville, PA, has partnered with Harris Interactive, Rochester, NY, to offer HealthBeat Interactive™, a quantitative consumer research vehicle utilizing a seven million-member U.S. general population consumer panel. The service offers distinct advantages over many re­search methodologies currently available, including a comprehensive turnkey approach to quantitative consumer re­search, free general population data weighting, free demographic modeling and variable analysis, free cross tabulations, statistical tables and exclusivity to a specific topic, product or business.

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